Well, truth be told, it started when we saw a photo of a cat sitting upright in an old 70’s style armchair. He had his legs splayed out like a drunk and a goofy look on his face. We just couldn’t stop laughing. And it was at about that time that we were looking for a name for our creative services. Someone said “Fat Cat Creative”, and after that no one could think of anything more memorable. So it stuck.